Posted To: Pipeline Press
t was bound to happen: My cat Myrtle and I came to blows. She wanted to spend her trust fund money, earned on the catwalk in her prime, to pay various periodicals and ranking services around the nation to say that she won the “2020 Cat of the Year Mentioned in a Daily Commentary.” Apparently, she had seen the various rankings that companies and MLOs pay for to promote themselves, and also how much it takes to buy some of them. Some rankings, of course, are the result of actual votes with no outgo from the marketing budget. I’m so old, I remember when “fame” and success was a by-product of talent. And yes, lenders and their MLOs tend to be very competitive, whether it is product, price, or service. Mr./Ms. Mortgage loan officer, how much does your company pay this…(read more)
