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Specialty Rooms Wanted by Millennial Home Buyers

A laundry room is the most popular specialty room (anything other than a bedroom, bathroom or kitchen) among Millennial home buyers, with 86 percent of them reporting that it is a desirable (36 percent) or essential/must have (50 percent) room (Figure 1). This data comes from a recent NAHB report, What Home Buyers

Specialty Rooms Wanted by Millennial Home Buyers2019-12-06T04:24:13+00:00

Millennial Areas Front and Center to Housing Affordability Challenges

The third cut of NAHB’s Home Building Geography Index (HBGI) defines “Millennial counties” as those having at least a 26% share of total population belonging to the Millennial generation (born between 1981-1997). The top 25% of counties with a high millennial concentration represent 62% of the U.S. population. These counties also constitute 59%

Millennial Areas Front and Center to Housing Affordability Challenges2019-12-04T04:23:33+00:00

The One Thing Every Marketer Should Do

Marketers tend to be very reactive. And it makes sense because every time a search engine or a social network changes their algorithm we jump as marketers. We are conditioned to be very reactive. Whether it’s your boss who is pissed that your traffic dips or even yourself… everyone hates when sales and

The One Thing Every Marketer Should Do2019-12-04T04:22:18+00:00

Pending Home Sales Decline in October

After hitting a nearly two-year high last month, pending home sales fell slightly but remained solid in October. The Pending Home Sales Index (PHSI), reported by the National Association of Realtors (NAR), is a forward-looking indicator based on signed contracts. The PHSI declined 1.7% from 108.6 in September to 106.7 in October. However,

Pending Home Sales Decline in October2019-12-02T04:22:07+00:00

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